From the mind of a Hall of Famer, Pioneer, a visionary comes Breezer. Now at Price Point


Joe Breeze had a vision and he turned that vision into the mountain bike. Growing up in Marin County near San Francisco, Joe like most kids road his bike to school but when his friends moved on to cars, Joe stayd on his bike. He became a competitive road cyclist and his love affair with two wheels was cast in stone.  In 1974 Joe started designing frames and by 1977 he developed what is widely considered the first mountain bike. By 1978 Breeze started taking orders for his new bike the “Breezer” and then never stopped innovating. in 1980-1981 Breeze went on to design and build a second series of Breezer mountain bikes with oversize tubing in a diamond frame, and in 1982 to 1985 he built a third series. Breeze continued to develop and refine his mountain bike designs in the 1980s and 1990s. In 1986 he designed the American Breezer, an aluminum mountain bike built in St. Cloud, Minnesota. In the 1990s he designed a line of steel and aluminum Breezer bikes sold worldwide. Mountain bike models included the Breezer Lightning, Jet Stream, Thunder, Storm, Beamer, Twister, and Tornado.The 1993 Breezer Venturi, a road bike, featured compact geometry, which later became standard in the industry.

Breeze did not spend all of his time in the shop however, he had to test those designs out. Joe continued to race competitively and helped pioneer the sport of mountain biking. The was one of the founders of NORBA (National Off-Road Bicycle Association) and even designed the logo. He was a champion for the rule that stated all riders must do their own repairs. Breeze went on to focus on transportation bikes and again won critical acclaim for his designs and innovation gathering more editors choice awards than all other bike brands combined. Breeze sold the company in 2008 but stayed on as a designer. His original designs can be seen in museums such as the Mountain Bike Hall of Fame, where he is a charter member. They are also on display at the Shimano Museum in Osaka, Japan, and Breezer #1, the first modern mountain bike, will be on display at the Smithsonian Institution’s National Museum of American History in Washington, DC.

Price Point is proud and honored to introduce Breezer to our product line.


Breezer cycle technology at









The Price Point “How To” Series is Here!

As a cycling enthusiast we know that you are not content just buying a bike and riding it. You want to know the ins and outs of how it works and how to customize it to your specific needs. In short you want to wrench your own ride. Price Point is here for you with our brand new”How To” series. We will show you everything from how to unpack your Pro-Build  to installing pedals. Changing a tube to custom fitting your bike and much more.  In the weeks to come we will launch new “How To” videos that are easy to understand and follow along with. This week Chad will show you how to install pedals. Maybe you can do it on a bike just like this. These are the things you will need to follow along with Chad and install your own pedals.

Pedal Wrench

Bike Grease

Do you have questions or ideas for future how to videos? Send me a message at [email protected]

Want to give it a try with set of new pedals check out our 48-hour sale on right now


You voted, the Price Point team voted and the results are in. We asked “what is your favorite mountain bike trail in the US”. We had many responses from the widely known to the most obscure trails in the country but all of them look amazing. There is definitely a lean to the west on this list with only one of the top ten east of the Mississippi. Now if I can figure out how to find the time to take them all on. The voting was close but here are the top five.

Porcupine Rim – Moab, UT

The first of several Moab trails to make the top 20, no surprise there. I was surprised not to see The Whole Enchilada in the top 5 though. This trail is rated a 4 (difficult) so hydration is key. We offer some great hydration packs to get your ride started out right.

Snow Summit – Big Bear, CA

This one is close to Price Point so maybe that skewed the voting a little bit. Still an amazing trail that is worth the visit. Snow Summit has Southern California’s only chair lifts for mountain bikers. Use your Go Pro going up the lift and down the hill. They have a limited season so get out there this summer.

Copper Harbor Trails – Copper Harbor, Michigan

Some of the most breathtakingly beautiful trails in the nation. Situated on Lake Superior on Michigan picturesque upper peninsula. This is our only top fiver in the eastern half of the country. It can get wet and muddy here so be sure to bring along your mud jacket

Silver Mountain MTB Well – Kellogg, Idaho

Consistently rated as one of the best MTB Parks in the country, you don’t want to miss this one.  They have trails for everyone but if you are an experienced rider venture out to the lower mountain for 3,300 feet of vertical descent.  You might want to have an Intense Pro Build on your rack when you go.

Boot Leg Canyon Las Vegas, Nevada

It’s in the middle of the desert, it’s hot, it’s grueling but it will test your mettle. If your up for the challenge take on this technical monster. It can be rocky but it is close to the Hoover Damn and Lake Mead if you need a break. Don’t hit the trail without your Pearl Izumi Elite In-R-Cool Bib Shorts.

No list is ever perfect but this is what Price Point Nation had to say. Do you have your own list? Let’s hear it.

VIDEO | Danny MacAskill in Taichung, Taiwan


Filmed, Edited and Directed by Stu Thomson of Cut Media, “Danny MacAskill in Taiwan” follows Danny MacAskill as he explores Taichung, Taiwan for the first time and visits the Lezyne Taiwan facility for some awesome urban riding.

For more behind-the-scenes Danny MacAskill content  go to; and Enter to Win the MacAskill Signature Series Set. Contest opens 7th August 2013.