Joe Breeze had a vision and he turned that vision into the mountain bike. Growing up in Marin County near San Francisco, Joe like most kids road his bike to school but when his friends moved on to cars, Joe stayd on his bike. He became a competitive road cyclist and his love affair with two wheels was cast in stone. In 1974 Joe started designing frames and by 1977 he developed what is widely considered the first mountain bike. By 1978 Breeze started taking orders for his new bike the “Breezer” and then never stopped innovating. in 1980-1981 Breeze went on to design and build a second series of Breezer mountain bikes with oversize tubing in a diamond frame, and in 1982 to 1985 he built a third series. Breeze continued to develop and refine his mountain bike designs in the 1980s and 1990s. In 1986 he designed the American Breezer, an aluminum mountain bike built in St. Cloud, Minnesota. In the 1990s he designed a line of steel and aluminum Breezer bikes sold worldwide. Mountain bike models included the Breezer Lightning, Jet Stream, Thunder, Storm, Beamer, Twister, and Tornado.The 1993 Breezer Venturi, a road bike, featured compact geometry, which later became standard in the industry.
Breeze did not spend all of his time in the shop however, he had to test those designs out. Joe continued to race competitively and helped pioneer the sport of mountain biking. The was one of the founders of NORBA (National Off-Road Bicycle Association) and even designed the logo. He was a champion for the rule that stated all riders must do their own repairs. Breeze went on to focus on transportation bikes and again won critical acclaim for his designs and innovation gathering more editors choice awards than all other bike brands combined. Breeze sold the company in 2008 but stayed on as a designer. His original designs can be seen in museums such as the Mountain Bike Hall of Fame, where he is a charter member. They are also on display at the Shimano Museum in Osaka, Japan, and Breezer #1, the first modern mountain bike, will be on display at the Smithsonian Institution’s National Museum of American History in Washington, DC.
Price Point is proud and honored to introduce Breezer to our product line.