The 5 steps to Recover from Bike Theft

Something struck a chord recently when I came across this Facebook plea for help.  A desperate victim posted this on their Facebook timeline for help from the public to find his beloved custom bike: Justin Barnes had his bike stolen.

Every bike lover can feel empathy for this guy.  He worked hard to put together a sweet (expensive) ride and was proud of it.  Now the reality is that he probably won’t ever see it again.  So how does he get over a huge loss?

1. Get Over the Denial

The first moment you realize your beloved bike is missing, your logical mind just kicks in & tells you lies like, “I know I put it right here”, or “maybe someone moved it”, or “maybe I didn’t put it here but over there” the mind will do this forever because no one wants to believe they have been a victim of theft.   Once reality hits, you need to act quickly.

2. Plead for Help

Report the stolen bike and send pics over the social sites. You never know, someone might recognize it right away. This lucky victim found his bike through a friend that recognized it.

You need to get that information rolling on the internet highway asap – and keep it rolling. Cyclists are a really tight knit group. We don’t want to see fellow riders sidelined for any reason. Cyclists also despise bike thieves more than anything.

3. Move Past Self Blame

“If I just would have”. .. We all have thought it but the “Shoulda, Woulda, Coulda” doesn’t change the fact that your ride is gone and if someone wants what you have they will figure out a way to get it. According to Project 529, a bike is stolen every 30 seconds in the U.S. No wonder why, with the high dollars rolling on 2 wheels these days, stealing bikes become such big business. According to an 2010 article by the LA Times, bike thefts were up by 29% just in the Los Angeles area alone.

Craigslist, Ebay and other online forums make it all too easy to sell bikes & bike parts. There are movements happening right now to deter sales of stolen bikes on these channels. Get involved and stay aware!

4. Acceptance

Accept that the bike you treasured is gone and look at avenues for compensation to get you rolling again.  Many homeowners and renters policies cover bicycles.  Hopefully, there is good documentation of the bike you lost.  Having a detailed inventory of bike brand and bike components is smart to keep on hand.   As well as any receipts, serial numbers and pictures on file. All of this will help to get that claims process rolling quicker.  Some insurance companies have caps on value so you should check out your policy.  You may only be able to recover a portion of the true value.   Reality is that something is better than nothing.  So be smart & document what you have!

5. Revenge Therapy

The loss of your bike will probably haunt you for a while.  Dreaming of ways to plot revenge is good therapy, though.

Humor & revenge is an even better alternative: Who stole your bike?

The hard reality is that times have changed.  We can no longer leave our bike in the front yard like we did when we were kids.   Taking measures to deter bike thieves is also good practice.  Simple bike locks have their purpose and should be used as much as possible.   We carry a nice assortment of bike locks for various needs and pocket books.

The price of bike locks are small compared to the large investment you make in owning a high end bike.





Caution Ahead: What NOT to do as a Spectator of a Cycling Race

What NOT to do as a Spectator: Lessons learned at Cairns World Cup

For those of you that are unfamiliar with the Cairns World Cup, it is an annual race where over 300 of the world’s top performing mountain bikers from over 28 nations get together in Queensland, Australia for an arduous race dubbed the “Rumble in the Rainforest.” This year a spectator from the 2014 UCI MTB World Cup reminded us why we are all not professional mountain bikers and should leave the racing to the experts – Or those willing to go through the following…

I could ride like that, if I just had that bike

We’ve all been there…

…spectating from the sidelines of a race, full of liquid courage or just pumped up with adrenaline from watching the pros in action. Thinking to yourself ”I could ride like that, if I just had that bike”. There is a reason why you are not Pro Level and it’s safe to say it’s not the bike.

One spectator learned the hard way at the recent Cairns UCI World Cup Downhill Races. Pro-rider, Adam Brayton, hit a tree on his run and he was laid out flat. As he was being tended to on the course, a spectator, at the time unknown, decided he was going to do Brayton a favor and ride the bike down the course.

Seriously?! This “spectator” is going to ride Bratyon’s race rig down a UCI race course?! Through the whoops section?!

No protective gear, No helmet, only hat & sunglasses. Well, anyone could have predicted what this guy would do next…huge Ugly Yard Sale right at the beginning of the whoop section. Over the bar crash, knocks himself out, and it’s all on video for the world to see. Talk about geeking out at the wrong place and time.

Caught from another angle too!

The Race was put on hold, for the second time, while the unconscious spectator was tended to. He was put on a spine board and placed in the same ambulance as Brayton. Both were rushed to Cairns Base Hospital.

It turns out the spectator is Ben “bunny” McGowan. He states he wasn’t drunk. He just wanted to do Brayton a favor and take his bike down the hill. For his good intended favor, he scored himself 2 broken vertebrae and a dislocated shoulder. “Bunny” won’t be hopping any time soon but he can call himself a lucky guy, all his injuries are fixable. The best part is that he will be forever immortalized in the “crash” videos that have been circulating all of the Cycling sites. He’s famous for his good deed gone awry. If he does have one regret, it’s has to be that he didn’t have a Go-Pro attached to him. One more angle to relive his glory. Sending well wishes to Brayton and “Bunny” for a quick recovery!

Oh and next time you may want to check out any special deals we have going on in our protective cycling gear section, a little protective gear goes a long way!



Catching up with Greg Minnaar

                                                       Photo Courtesy of Kathy Sessler

Several weeks ago, Greg Minnaar shredded his way into mountain bike history winning his third World Championship on his home turf in Pietermaritzburg, South Africa.

Since his victory, Minnaar has undergone surgery and is in the process of rehabilitating his knee in preparation for the 2014 season.

The Link recently caught up with him to talk about his life since the World Championship and what to expect for 2014.

Here is what he had to say.

TL – You just got home, how are you doing? Are you up and about?

GM - So far, so good. I’m not really out and about yet.

TL – It must feel good to finally have that behind you. You didn’t race in the finals at Leogang because of your injury, how do you feel about how your season ended? Would you have won had you raced?

GM - I could never say I could have won if I had raced the finals; anything can happen in Downhill. I would have loved to compete, but unfortunately I couldn’t. I’m pretty happy with my season, World Champion and 3rd in the World Cup, I would have liked to do better in the World Cup, but this year was all about World Championships at home.

TL – What track are you looking forward to the most next season?

GM - I would say Sea Otter, but I don’t think we going to be able to make it this year, so I’m going to have to go with Cairns, Australia.

TL – You have sponsors like  Shimano  and Five Ten that support you year-round. What was it about those brands that made you want to work with them? What are your favorite products from them?

GM – I chose them because I gravitate toward brands that lead through innovation and quality. The 510 Minnaar has to be a favorite; I put a lot of effort into my shoe. I really like the Saint brake from Shimano, brakes are extremely important in DH. 

TL – We know you are an accomplished world-renowned rider now, but what was your childhood dream?

GM - To race motocross professionally was what I dreamt the most, but to be honest it was any sport I was playing I wanted to be the best at or at least play with the best.

TL – What do you do when you aren’t riding?

 GM - In my spare time I head out to the beach to surf. I don’t get to ride that much motocross these days, but I still love it when I have the time.

TL – Do you have a pre-ride ritual?

GM - Rest, visualize, eat, warm up, race. Honestly I don’t really have a ritual before riding; I’m normally rushing because I’m late.

TL – If you weren’t a DH racer what would you be doing?

GM - The only thing that interested me growing up was to become an architect, but that was short lived.

TL – The pool of top riders is constantly changing, who would have thought Steve Smith would pull out an overall win over Gee at the DH World Cup? How are you going to respond next season?

GM - Its tough protecting a lead, Gee was in a hard position against a guy with nothing to loose. I’m looking forward to recovering from this knee injury and then its back to business as normal.




10 Minutes with Ben Berden and Nicole Duke – Part 2 Nicole Duke

As a part of our commitment to our Social Media Partnership of the  SoCal Prestige Cyclocross Series, we posted part 1 of our interview with pro Cyclocross athlete Ben Berden. Here is the second part of our interview where we spoke with Nicole Duke on why she rides, what she’s looking forward to this season and what advice she would give to anyone looking to try Cyclocross.

We asked her 10 questions. This is what she had to say.


TL-What is the biggest change in Cyclocross that you’ve seen since you started participating?

ND-There are three major changes. The first is that there are more women starting to participate as well as Jr. Women. The second is that there has been a huge jump in your technology too; the introduction of the disc brake has been huge in the past year. Last year I was fortunate to ride the Sram disc brakes, and that piece of technology made a big difference in my performance and generally speaking the way everyone can ride. At some point the courses will evolve and change due to this piece of technology. And the third biggest change is the rise in membership across the board. Cyclocross used to be something mountain bikers and roadies did in the off season, but now it has become its own thing.


TL-What are you looking forward to the most this season?

ND-I’m really excited to see friends again and start that part of my life. Its six months out of the year that becomes that culture and that life. And at the end of that six months it kind of just ends and it feels like there is something missing. So now its like we are back to the beginning of the cycle again.


TL-What is the biggest lesson you’ve learned as a rider?

ND-To perservere and not give up. In this career there can be a lot of adversity and a lot of things that will make you want to give up. But you have to hang in there and be patient and give yourself a chance to be great.


TL-Where is your favorite place to ride?

ND-Hands down Crested Butte, Colorado. Its just so gorgeous and the wild flowers are amazing.


TL-What song plays in your head while you ride?

ND-“We are the Champions of the World,” by Queen.


TL-If you could have any superpower what what it be?

ND-To read other people’s minds


TL-When you were a child, what did you want to wear when you grow up?

ND-I didn’t have an exact job I wanted to do, but I knew I wanted to wear a high power suit and live in the city.


TL-What is the one thing you want people to remember you for, what is your legacy?

ND-That I was a positive influence in the industry and that I was an inspiration to some people.


TL-What is your main focus right now with your career?  

ND-My goal for the next few years is to inspire others and to give back and to give them the tools and the platform to be able to realize their dreams. I hope by doing so I can share what I went through so they don’t have to go through some of the things that I did. That would be my wish.


TL-What piece of advice would you give to other riders?

ND-Have fun with it. If the fun is gone, what are you doing it for? That is what cycling is all about; enjoyment.


As the Official Social Media Partner of the SoCal Cyclocross Prestige series we are going to keep you dialed in to exclusive content from the series right here on our blog, on Facebook, Instagram and on our website,

Mountain Bike Hall of Famer Marla Streb – On her Induction, Her Legacy and the Craziest Thing She’s Done on a Bike.



                              Photo courtesy of  John Ker of Mountain Bike Action


What more could a classical pianist, acclaimed author, biologist and national mountain bike champion want? To be inducted into the Mountain Bike Hall of Fame. In case you haven’t figured it out, we are talking about the legend herself, Marla Streb.

The nine-time NORBA national downhill winner, mother of two took a few minutes to chat with The Link about her induction, the lessons she’s learned as a rider and some of the wildest moments she’s lived through on her bike.


TL- How did you find out you were being inducted in the Mountain Bike Hall of Fame?

MS - I was in Costa Rica and received an email from Sal Ruibal. It was exciting because I had been nominated before and didn’t get it.


TL- If you could relive one moment in your career which would it be?

MS – It would be my first downhill race at Big Bear. I was under-prepared, and didn’t know what I was doing. I just showed up in a pair of long johns and went for it.


TL - Which moment would you strike from your career?  

MS - The moment I decided to hit a double jump in the slalom race at Mammoth Mountain in 1996, while riding my long-stemmed, Marin cross country bike with seat fully elevated.


TL – What is the craziest thing you have done on a bike?

MS – I rode my Cyclocross bike down the ski run on a Saturday afternoon, in the dead of Winter. I had no disk brakes and obviously Cyclocross tires aren’t made for that. I’m sure it looked pretty wild because I got arrested at the bottom of the mountain once I finished. No one had ever done that before and they didn’t know what to do.


TL - What makes you the strongest? Gives you the drive to suffer through pain?

MS – My drive is fueled by the need I feel to be the best in the world, at one thing (even if for a day). Suffering is easy; I endured 12 years of Catholic school.


TL – What’s one thing that most people don’t know about you?  

MS - I love how ants organize their communities.


TL – What is your legacy?

MS - Being transparent and approachable. One should not fear getting naked for the whole world to see.


TL – What piece of advice do you have for young riders who want to become professional cyclists one day?

MS – The key is to set yourself a part. You have to create your own brand. You should ask yourself why a company would want to sponsor you or do business with you. Just about anyone can train and win races, your presence should be about more than just being a person that can win. There will always be new winners. But there can never be another you.


TL – What is the one thing you want to accomplish before you retire?

MS - Two things, I want to get Downhill Mountain Biking in the Olympics, and I want to compete. I’ll be the 60-year-old lady trying to qualify if it happens in my lifetime.

NEWS – Price Point to Partner with SoCal Cyclocross Prestige Series Through First Ever Social Media Sponsorship

For Immediate Release

Rancho Dominquez, CA – Price Point Inc. is pleased to announce its support of the Southern California Cyclocross Prestige Series, SoCal Cross, as the Official Social Media Partner of the SoCalCross Prestige Series and the Official Online Bike Shop Sponsor of the CXLA UCI event weekend.

As the social media sponsor of Southern California Cyclocross Prestige Series, Price Point will host a social media lounge at select races during the 14 weekend series. Participants and event spectators will have the ability to participate in contests, videos and interviews in the lounge, while content and updates are posted to Facebook, Instagram and Twitter during the event.

This sponsorship is part of Price Point’s ongoing commitment to provide support to athletes, teams and events, and to create a social community where cycling enthusiasts can engage with each other both online and in person.

About Southern California Cyclocross

Southern California Cyclocross (known as SoCalCross) was formed in 2006 by a group of cycling clubs eager to grow the sport and motivated to become the premier cyclocross race series in Southern California and nationwide! Since then the Series has grown 500 percent, boasts over 100 races to date from San Diego to San Luis Obispo. The Prestige Series lasts 14 weekends will host four UCI Internationally sanctioned elite men and women’s and Junior Men’s races bringing the best cyclocross racers from across the world to Southern California.

About Price Point Inc.

Southern California based Price Point Inc. is a global ecommerce company that specializes in bikes, parts, clothing and accessories for cycling enthusiasts. Price Point serves millions of guests annually at and has provided cycling enthusiasts with the finest components and gear, from the best brands, at the lowest possible prices since 1995. Additional information about Price Point can be found by visiting, on Facebook at and on Twitter at

10 Minutes with Pro CX Racers Ben Berden and Nicole Duke – Part 1 Ben Berden

                                      Photo Courtesy of  Phil Beckman of PB Creative


What do you get when you combine a bunch of out of season mountain bikers and roadies with colder weather, mud and cowbells? You get the 14-week  SoCal Prestige Cyclocross Series …. and of course, there will be beer.

As the Official Social Media Partner of the series we are going to keep you dialed in to exclusive content from the series right here on our blog, on Facebook, Instagram and on our website,

With the start of the series just days away, we caught up with pro-cyclocrossers Ben Berden and Nicole Duke for a quick chat about why they ride, what they are looking forward to this season and to find out what advice they would give to anyone looking to try Cyclocross. We asked them both 10 questions. Here is part 1 of the interview.

TL-What is it about Cyclocross that drew you to it?

BB-I have been doing since I was 15, so for 22 years now I have been involved with it. In Belgium everyone does it; you grow up with it, you see it on television. So that is why I started doing it.


TL-What is the best thing about being Ben Berden?

BB-I’m very persistent, and I love riding my bike. I think the combination of the two is what made it easy for me to become a professional cyclist.


TL-What is the hardest lesson you’ve learned as an athlete?

BB-Not to dope.  Cyclocross in Belgium is such a big thing. There is so much pressure and so many things that are involved. There it is about more than cycling, it’s a business and for the best people it is a career. I wasn’t happy with always being second or third. I wanted to win and I wanted to be faster. I met the wrong people at the wrong time and they convinced me to dope. I gave in and I ended up getting busted and suspended for three years. But now I know and trust my abilities. If I am the top athlete then that is good, but if not, that is fine too. Now it is more about pleasure and just getting a good result.


TL-What is the best piece of advice you’d give to someone training for Cyclocross?

BB-You have to really enjoy riding your bike. If you think training is a task then you have the wrong mindset and you will not make it.


TL-What is something that you never thought you’d be able to do that you have now accomplished?

BB-When I was younger everyone said it would be impossible making money by riding a bike.  But it’s 20 years later and I’m still doing it so I’m blessed.


TL-When you aren’t riding what do you do?

BB-I travel with my girlfriend, or go out with the kids. Usually you are so tired from training it’s hard to do much else.  


TL-What is your most memorable moment in your career?

BB-Winning my first World cup.


TL-What is your favorite Place to ride?

BB-The forest. I love riding in green environments.


TL-If someone were to play you in a movie who would it be?

BB-George Clooney.


TL-What do you have to accomplish before you retire?

BB-To give all of the knowledge I have about cycling to younger riders. Young riders don’t know how to live a cyclists’ lifestyle.  It’s about how to train and how to eat too, its not just about how hard you train.



Hidden down a small road just off of the Winchester exit on the 15 Freeway, the Intense Factory is neatly tucked in a small business park in Temecula California. In fact, if you didn’t have an address or know where you were going, it is likely that you would miss the company with over 23k friends on Facebook, a nationwide tour and with a CEO that designs guitars in his spare time.

But despite it’s modest appearance from the outside, this factory houses several large mills for component production, a photo shoot lab and about 30 employees who are all die hard mountain bikers, and who are passionate about their role in masterfully creating  some of the most innovative and highest quality bikes available on the market. With Jeff Steber leading this small, tight-knit and focused team of mountain bike enthusiasts, it’s no wonder Intense is able to unveil the  951 Evo, Carbine 29,  Spider 29,  Carbine 275  and the Tracer 275, just within the first 7 months of the year.  And with Interbike just around the corner , the world is waiting to see if they unveil another bike this year and how it will compare to the line-up of bikes that have already be shown at Eurobike last week.

Well, since so many of us just couldn’t wait until the end of September to find out, we decided to take a trip out to their factory to find out what they are currently working on and how they make their bikes, just so damn Intense.

1. Every bike that comes from the Intense Factory starts here at aluminum station.

2. The aluminum tubes go to the Bandsaw where they are cut into billets or shorter bars and tubes.


Their  Haas CNC machines to produce different parts for each of their different frames. Everything from pivot bolts and dropouts to thru-axles and suspension links.

3. After the billets are cut down to the desired component, they are inspected before heading to the parts store.

4. Once an order is assigned to a bin, someone will pull all of the necessary parts from the store and place them, in a holding area where each bin is matched up to a frame that is set on an assembly jig and prepped for the welders.

5. Next comes the heat treatment. Frames are heated for about an hour to allow the frames to soften so that they can be malleated and set to fit the correct geometry for each respective frame specifications. After this process, they are sent back into the machine for cooling before they are sent down the street for anodizing  and powder coating.

6. Upon there return, each frame is thoroughly inspected for quality before they head to the assembly department.

This is the last station each bike goes through; here they are built up and boxed for shipment before they make their debut online at

Watch the video footage.



5 Things You Don’t Know about Jeff Steber


Jeff Steber


It’s been more than 20 years since Intense Cycles founder Jeff Steber started making bike frames on his kitchen table, but that hasn’t stopped him from applying his personal touch to every frame that comes out of the Intense factory today. His bikes are just as legendary as his hair and his passionate fans are the pulse that pumps life into the brand.

While so many bike companies are struggling to stay in the race with brands like Cannondale, GT, Specialized and Trek, we wanted to find out what it is about Jeff and his approach to design that makes his brand so unique, so our social media guerillas went out to the Intense Factory to catch up with him before he heads to Eurobike next week.

 TL: Good Afternoon Jeff. Thank you for having us out. We know you are a busy man, and we just wanted to catch up with you to see what’s coming up next for you and Intense.

JS: No problem. We always have things in the works at Intense. There is always something in development. So it’s good you came by.

TL: Most people consider you to be the rock star of the bike industry. Your hair is the one thing that most people remember about you. How do you get your hair like that?

JS: Honestly I just wake up in the morning and put some water on it and run my fingers through it. It could just be the cut, but I don’t have to do anything to get hair like this.

TL: Name the Best Movie of All Time

JS: I’m a sci-fi buff, so for the longest time I’d have to say The Fifth Element. And pretty much any movie that creates an emotional response that I don’t normally feel and don’t get to feel that often. And I hate to admit it, but I cry every time I watch Avatar, when they burn home tree down.

TL: What inspires you?

JS: Well, I have to break that down into different categories. When it comes to music I’m always drawn back to the early years of rock and roll. I like Jimmy Hendrix and Led Zeppelin, even in this day and age, I identify with those people because they were the firsts sounds I heard. I feel like that genre of music has withstood the test of time.

TL: What is the one thing you want to accomplish before you retire?

JS: The hardest thing I’m going to have to do is actually retire. I hope I will learn to do that someday.

TL: What is one thing you’ve always wanted to do and do you see yourself still doing it?

JS: Once upon a time I wanted to climb Mt. Everest. I think I’ve reeled that in more. Now that I have a family I have shifted what I wanted to do a lot. I consider myself very lucky to have a job like this and to have created a brand that people can identify with. So I guess the only thing I could really want to do before I end my career is to grow Intense to its full potential.

Check Out the Extended Version of Our Interview Below:

Nutrition Tips for Mountain Bikers – Before, During and After a Race

No matter what anyone tells you, beer and pizza are not going to prepare you for a race, and no, drinking light beer isn’t a better option.

Believe it or not, there is more to a proper training diet than carb loading and protein. In fact, most coaches will agree that proper nutrition is more about when you eat certain foods as opposed to what you eat.

So I’ve broken it down into a fool-proof method that explains what you should eat and when, so that you can perform at your best.

Before you race your nutrition objective is only to:

1. Prevent Thirst

2. Maximize carbohydrate stores in your muscles and liver.

The Guidelines are:

*Stay away from the heavy carbs and proteins.

*Don’t eat a lot of fiber rich foods

Fiber rich foods and meals that are high in proteins and carbs take longer to leave your stomach and will usually leave you feeling heavy. Carb Loading should always be done 1- 2 days before a competition. But if you must eat a full breakfast, I suggest doing it do it at least  3 – 4 hours before your race. However, once you are within  2-3 hours of your race, limit your carb intake to snacks that have a smaller or limited amount of carbs.

So what else should you eat?


Before Competition

Two to Three hours before competition make sure you eat a light breakfast that includes fruit and a small amount of carbs or proteins, such as hard-boiled eggs or Cliff Bars and water.

10-15 minutes before competition limit your food intake to a light snack that will give you a blast of energy, but not slow you down. I recommend Clif Shot Bloks,  Jelly Belly Sports Beans or GU Roctane Gels.

During Competition

Once you start racing your objective changes. Your goals should be to:

  1. Replenish energy stores that you are losing
  2. Stay hydrated

The Guidelines are:

*Drink in moderation, drinking every so often will prevent thirst, and since thirst is a sign that your body is dehydrated, it is best to drink to prevent dehydration. Be proactive as opposed to reactive with your intake of fluids.

*Don’t pile on too many snacks or drinks all at one time.

While you exercise your body is going to lose salt through your sweat. Ideally you should aim to replenish 400-700 mg sodium per hour of training.

Sports drinks like GU Roctane Energy DrinkPowerBar Performance Energy Blend or energy gels by Clif have small amounts of salt in them and will prevent you from major cramping while you are on a long ride. Its important to continue drinking fluids while you are working out, the major benefit is that you will be able to exercise longer and finish those long runs without a problem.

After Competition

After an intense workout your body needs to replenish the protein and carbohydrates that were burned during your workout.

Your Post work out Objective is

  1. Deliver carbs and protein through a high quality source to start the replenishment process.

The Guidelines are simple

*Eat the right carbs, this is not the time for beer. The right carbs will replenish what you have lost.

*Eat as soon as you can after a workout. A delay in a food source or nutrition source will not help your body repair itself efficiently.

Most of that protein should be supplied by high-quality, whole food sources such as beef, chicken or beans. But, until you can get home to prepare a meal, recovery snacks like PowerBar Recovery BarsHoney Stinger Protein Bars and Cliff Builder’s Protein Bars are quality products that are quick options that will start to get your carb stores replenished in no time.