It’s been more than 20 years since Intense Cycles founder Jeff Steber started making bike frames on his kitchen table, but that hasn’t stopped him from applying his personal touch to every frame that comes out of the Intense factory today. His bikes are just as legendary as his hair and his passionate fans are the pulse that pumps life into the brand.
While so many bike companies are struggling to stay in the race with brands like Cannondale, GT, Specialized and Trek, we wanted to find out what it is about Jeff and his approach to design that makes his brand so unique, so our social media guerillas went out to the Intense Factory to catch up with him before he heads to Eurobike next week.
TL: Good Afternoon Jeff. Thank you for having us out. We know you are a busy man, and we just wanted to catch up with you to see what’s coming up next for you and Intense.
JS: No problem. We always have things in the works at Intense. There is always something in development. So it’s good you came by.
TL: Most people consider you to be the rock star of the bike industry. Your hair is the one thing that most people remember about you. How do you get your hair like that?
JS: Honestly I just wake up in the morning and put some water on it and run my fingers through it. It could just be the cut, but I don’t have to do anything to get hair like this.
TL: Name the Best Movie of All Time
JS: I’m a sci-fi buff, so for the longest time I’d have to say The Fifth Element. And pretty much any movie that creates an emotional response that I don’t normally feel and don’t get to feel that often. And I hate to admit it, but I cry every time I watch Avatar, when they burn home tree down.
TL: What inspires you?
JS: Well, I have to break that down into different categories. When it comes to music I’m always drawn back to the early years of rock and roll. I like Jimmy Hendrix and Led Zeppelin, even in this day and age, I identify with those people because they were the firsts sounds I heard. I feel like that genre of music has withstood the test of time.
TL: What is the one thing you want to accomplish before you retire?
JS: The hardest thing I’m going to have to do is actually retire. I hope I will learn to do that someday.
TL: What is one thing you’ve always wanted to do and do you see yourself still doing it?
JS: Once upon a time I wanted to climb Mt. Everest. I think I’ve reeled that in more. Now that I have a family I have shifted what I wanted to do a lot. I consider myself very lucky to have a job like this and to have created a brand that people can identify with. So I guess the only thing I could really want to do before I end my career is to grow Intense to its full potential.
Check Out the Extended Version of Our Interview Below: