NEWS – Price Point to Partner with SoCal Cyclocross Prestige Series Through First Ever Social Media Sponsorship

For Immediate Release

Rancho Dominquez, CA - Price Point Inc. is pleased to announce its support of the Southern California Cyclocross Prestige Series, SoCal Cross, as the Official Social Media Partner of the SoCalCross Prestige Series and the Official Online Bike Shop Sponsor of the CXLA UCI event weekend.

As the social media sponsor of Southern California Cyclocross Prestige Series, Price Point will host a social media lounge at select races during the 14 weekend series. Participants and event spectators will have the ability to participate in contests, videos and interviews in the lounge, while content and updates are posted to Facebook, Instagram and Twitter during the event.

This sponsorship is part of Price Point’s ongoing commitment to provide support to athletes, teams and events, and to create a social community where cycling enthusiasts can engage with each other both online and in person.

About Southern California Cyclocross

Southern California Cyclocross (known as SoCalCross) was formed in 2006 by a group of cycling clubs eager to grow the sport and motivated to become the premier cyclocross race series in Southern California and nationwide! Since then the Series has grown 500 percent, boasts over 100 races to date from San Diego to San Luis Obispo. The Prestige Series lasts 14 weekends will host four UCI Internationally sanctioned elite men and women’s and Junior Men’s races bringing the best cyclocross racers from across the world to Southern California.

About Price Point Inc.

Southern California based Price Point Inc. is a global ecommerce company that specializes in bikes, parts, clothing and accessories for cycling enthusiasts. Price Point serves millions of guests annually at pricepoint.com and has provided cycling enthusiasts with the finest components and gear, from the best brands, at the lowest possible prices since 1995. Additional information about Price Point can be found by visiting www.pricepoint.com/pages/about-us/, on Facebook at facebook.com/pricepoint and on Twitter at twitter.com/price_point.

10 Minutes with Pro CX Racers Ben Berden and Nicole Duke – Part 1 Ben Berden

                                      Photo Courtesy of  Phil Beckman of PB Creative

 

What do you get when you combine a bunch of out of season mountain bikers and roadies with colder weather, mud and cowbells? You get the 14-week  SoCal Prestige Cyclocross Series …. and of course, there will be beer.

As the Official Social Media Partner of the series we are going to keep you dialed in to exclusive content from the series right here on our blog, on Facebook, Instagram and on our website, www.pricepoint.com.

With the start of the series just days away, we caught up with pro-cyclocrossers Ben Berden and Nicole Duke for a quick chat about why they ride, what they are looking forward to this season and to find out what advice they would give to anyone looking to try Cyclocross. We asked them both 10 questions. Here is part 1 of the interview.

TL-What is it about Cyclocross that drew you to it?

BB-I have been doing since I was 15, so for 22 years now I have been involved with it. In Belgium everyone does it; you grow up with it, you see it on television. So that is why I started doing it.

 

TL-What is the best thing about being Ben Berden?

BB-I’m very persistent, and I love riding my bike. I think the combination of the two is what made it easy for me to become a professional cyclist.

 

TL-What is the hardest lesson you’ve learned as an athlete?

BB-Not to dope.  Cyclocross in Belgium is such a big thing. There is so much pressure and so many things that are involved. There it is about more than cycling, it’s a business and for the best people it is a career. I wasn’t happy with always being second or third. I wanted to win and I wanted to be faster. I met the wrong people at the wrong time and they convinced me to dope. I gave in and I ended up getting busted and suspended for three years. But now I know and trust my abilities. If I am the top athlete then that is good, but if not, that is fine too. Now it is more about pleasure and just getting a good result.

 

TL-What is the best piece of advice you’d give to someone training for Cyclocross?

BB-You have to really enjoy riding your bike. If you think training is a task then you have the wrong mindset and you will not make it.

 

TL-What is something that you never thought you’d be able to do that you have now accomplished?

BB-When I was younger everyone said it would be impossible making money by riding a bike.  But it’s 20 years later and I’m still doing it so I’m blessed.

 

TL-When you aren’t riding what do you do?

BB-I travel with my girlfriend, or go out with the kids. Usually you are so tired from training it’s hard to do much else.  

 

TL-What is your most memorable moment in your career?

BB-Winning my first World cup.

 

TL-What is your favorite Place to ride?

BB-The forest. I love riding in green environments.

 

TL-If someone were to play you in a movie who would it be?

BB-George Clooney.

 

TL-What do you have to accomplish before you retire?

BB-To give all of the knowledge I have about cycling to younger riders. Young riders don’t know how to live a cyclists’ lifestyle.  It’s about how to train and how to eat too, its not just about how hard you train.