Hidden down a small road just off of the Winchester exit on the 15 Freeway, the Intense Factory is neatly tucked in a small business park in Temecula California. In fact, if you didn’t have an address or know where you were going, it is likely that you would miss the company with over 23k friends on Facebook, a nationwide tour and with a CEO that designs guitars in his spare time.
But despite it’s modest appearance from the outside, this factory houses several large mills for component production, a photo shoot lab and about 30 employees who are all die hard mountain bikers, and who are passionate about their role in masterfully creating some of the most innovative and highest quality bikes available on the market. With Jeff Steber leading this small, tight-knit and focused team of mountain bike enthusiasts, it’s no wonder Intense is able to unveil the 951 Evo, Carbine 29, Spider 29, Carbine 275 and the Tracer 275, just within the first 7 months of the year. And with Interbike just around the corner , the world is waiting to see if they unveil another bike this year and how it will compare to the line-up of bikes that have already be shown at Eurobike last week.
Well, since so many of us just couldn’t wait until the end of September to find out, we decided to take a trip out to their factory to find out what they are currently working on and how they make their bikes, just so damn Intense.
1. Every bike that comes from the Intense Factory starts here at aluminum station.
2. The aluminum tubes go to the Bandsaw where they are cut into billets or shorter bars and tubes.
Their Haas CNC machines to produce different parts for each of their different frames. Everything from pivot bolts and dropouts to thru-axles and suspension links.
3. After the billets are cut down to the desired component, they are inspected before heading to the parts store.
4. Once an order is assigned to a bin, someone will pull all of the necessary parts from the store and place them, in a holding area where each bin is matched up to a frame that is set on an assembly jig and prepped for the welders.
5. Next comes the heat treatment. Frames are heated for about an hour to allow the frames to soften so that they can be malleated and set to fit the correct geometry for each respective frame specifications. After this process, they are sent back into the machine for cooling before they are sent down the street for anodizing and powder coating.
6. Upon there return, each frame is thoroughly inspected for quality before they head to the assembly department.
This is the last station each bike goes through; here they are built up and boxed for shipment before they make their debut online at www.pricepoint.com.
Watch the video footage.