Does Strava take itself too seriously? Do its users?
The creators of a new website seem to think so.
DigitalEPO.com allows users to “dope” their Strava times by exporting the data from a Garmin or similar device, uploading it to the website and increasing speed, lowering heart rate and increasing climbing by any desired percentage. The data is then able to be uploaded to Strava, much to the chagrin of conscientious KOMers.
While cyclists who roll their eyes at the “cyber cult” of Strava will likely find humor in the site, many riders who seem to hold Strava times sacred are already voicing outrage on Internet forums and Twitter.
The site also contains a link to a parody of Strava called Skata, which takes shots at Strava‘s code of ethics: “We watch out for one another. The community watches out for us by upgrading to our Premium Account so we can buy carbon bicycles and lattes.”
The site also seems to have an opinion on the Flint family lawsuit.
Strava has already come under criticism for encouraging reckless riding and eroding courtesy and camaraderie on the trails, but are there further ethical questions to be answered in regard to digital doping? Is altering data in the ethereal cloud of cycling competition really cheating? Will the ability to digitally dope invalidate the efforts of those who have earned their times?
by Don Stefanovich